Norman Fairclough

Norman Fairclough is a scholar known for studying how language shapes society and power dynamics. He developed Critical Discourse Analysis, a method for examining how language in texts and conversations reflects, reinforces, or challenges social inequalities and ideologies. Fairclough's work helps us understand how language both influences and is influenced by social structures, contributing to areas like media analysis, politics, and education. His approach emphasizes that language is a key tool in maintaining or contesting power relationships in society.