Non-Linear Market Area

A Non-Linear Market Area refers to the geographic region where a business's influence or customer demand does not follow straightforward boundaries, such as circles or rectangles. Instead, it may have irregular shapes caused by factors like natural obstacles, transportation routes, or competitor locations. This concept helps businesses understand where their customers are likely to come from, considering real-world complexities, enabling better location planning, service delivery, and marketing strategies tailored to these unique, often uneven, market zones.