Niche

A niche is a specific segment of a market or area of expertise where a person, business, or product can effectively serve a particular group’s needs. It involves focusing on a specialized area to stand out by offering targeted solutions, skills, or products that address unique preferences or problems. Finding a niche helps differentiate from competitors, attract dedicated customers, and build a reputation within that specialized space. Essentially, it’s about carving out a distinct position where you can deliver value more precisely and effectively than in broader markets.