New Plastics Economy

The New Plastics Economy is a global initiative aiming to redesign the plastic lifecycle to be sustainable and circular. It focuses on reducing plastic waste by encouraging the reuse, recycling, and innovative design of plastics so they can be kept in use longer and diverted from landfills and oceans. The goal is to create a system where plastics serve their purpose efficiently without harming the environment, promoting collaboration among businesses, governments, and communities to develop smarter solutions that balance economic growth with ecological health.