New Deviance Theory

New Deviance Theory suggests that what is considered deviant behavior evolves over time, influenced by social, cultural, and media factors. It emphasizes that labels and perceptions shape our understanding of deviance, highlighting the power of societal context in defining what is abnormal or unacceptable. Rather than viewing deviance as inherent in behavior, this theory focuses on how social reactions, norms, and shifting standards create and reinforce the boundaries of deviant conduct, making deviance a fluid and socially constructed concept.