Neethling Principle

The Neethling Principle asserts that an individual has the right to control their own image, likeness, and personal data. It emphasizes the importance of privacy and consent, allowing people to decide how their identity is portrayed or used by others. This principle is particularly relevant in the context of media, marketing, and digital platforms, where personal information can be easily shared. Respecting this principle ensures that individuals are treated with dignity and have a say in how their personal information is utilized, reflecting a broader commitment to personal rights in society.