needs-based segmentation

Needs-based segmentation is a marketing approach that divides a target audience into groups based on their specific needs, preferences, or problems. Instead of focusing on demographics like age or location, it looks at what customers truly require from a product or service. For example, some might seek convenience, others affordability, or quality. By understanding these needs, businesses can tailor their offerings and messaging to better serve each group, improving customer satisfaction and loyalty. This approach ensures resources are focused where they can have the most impact, creating more relevant and effective marketing strategies.