multi-unit franchise

A multi-unit franchise is a business model where a franchisee operates multiple locations of the same brand under a single franchise agreement. Instead of running just one outlet, the franchisee invests in several, enabling them to benefit from economies of scale and increased market presence. This arrangement often requires greater initial investment and management skills, but it allows franchisees to leverage their experience and resources for potentially higher profits. Multi-unit franchises are common in industries like fast food, retail, and services, where brand recognition can drive customer loyalty across different locations.