Morton B. Friedman

Morton B. Friedman was a notable American economist, known for his contributions to the field of financial economics and the study of consumer behavior. He was influential in shaping modern economic theory, particularly through his work on utility theory and the role of expectations in market decision-making. His research helped deepen the understanding of how individuals and firms make choices under uncertainty, impacting areas like investment and risk assessment. Friedman's insights remain relevant to both academic economics and practical applications in finance and policymaking.