models of health behavior

Models of health behavior are frameworks that help us understand why people make certain health choices. They consider factors like beliefs about health (e.g., perceived risks), motivation, social influences, and habits. For example, the Health Belief Model suggests that people are more likely to take health actions if they believe they are at risk and that taking action will help. The Transtheoretical Model views behavior change as stages—from thinking about change to maintaining new habits. These models help design effective health interventions by addressing the psychological and social factors that influence behavior.