mock jury studies

Mock jury studies are research tools used to simulate how a real jury might perceive a case. Participants, resembling potential jurors, review case materials and listen to arguments, then provide their verdicts and feedback. These studies help attorneys and researchers understand how jurors might interpret evidence, identify persuasive strategies, and spot potential issues before actual trials. By analyzing the mock jurors’ reactions, legal teams can improve case presentation, anticipate challenges, and make informed decisions to increase their chances of success in the real courtroom.