jury psychology

Jury psychology studies how jurors' attitudes, beliefs, emotions, and group dynamics influence their decision-making in legal cases. Factors such as personal experiences, media portrayals, and the way evidence is presented can shape jurors' perceptions. The group setting may lead to conformity, where individuals adjust their opinions to align with others. Additionally, jurors may experience biases, such as sympathy for certain defendants or stereotypes affecting their judgments. Understanding these psychological elements can help lawyers craft more effective arguments and strategies to sway jurors toward their desired verdict.