Mobile Surveys

Mobile surveys are questionnaires designed to be completed on smartphones or tablets. In online market research, these surveys allow businesses to gather real-time feedback from consumers while they're on the go. They are convenient and accessible, enabling respondents to share their opinions easily, whether at home or out in public. Mobile surveys can include various question types, such as multiple choice or open-ended, and often use features like GPS to gather location-specific data. This method helps companies understand customer preferences and improve their products and services.