moats

In business, a "moat" refers to a competitive advantage that protects a company from its rivals, much like a moat around a castle keeps intruders out. This advantage can come from various sources, such as strong brand loyalty, unique technology, proprietary products, or economies of scale. A company with a wide moat can maintain its market position and profitability even when competitors try to steal market share. Essentially, moats create barriers that make it difficult for others to enter the market or replicate a company’s success.