"Misbehaving: The Making of Behavioral Economics"

"Misbehaving: The Making of Behavioral Economics" by Richard Thaler explores how human behavior often deviates from traditional economic assumptions of rationality. Thaler shares stories and research showing that people are influenced by emotions, biases, and social factors, which can lead to unpredictable or irrational decisions. The book highlights how understanding these patterns has transformed economics, making it more realistic and applicable to real-world situations like saving, investing, and policy-making. Ultimately, it reveals that considering human quirks can improve economic outcomes and better explain how people actually behave in economic contexts.