Michael Silverstein

Michael Silverstein is a prominent American academic and business consultant known for his work in marketing, consumer behavior, and retail strategy. He gained recognition for co-authoring the influential book "Trading Up," which explores how consumers are increasingly seeking higher-quality products and experiences. Silverstein's research emphasizes understanding the evolving preferences of consumers, especially in relation to the luxury market and value-based purchasing. He has also been involved with leading consulting firms, where he helps businesses devise effective strategies to meet changing consumer demands and enhance their market presence.