Menu Development

Menu development is the process of designing and organizing a restaurant's selection of food and beverages. It involves selecting dishes that appeal to target customers, ensuring variety and balance, and considering factors like seasonality, cost, and kitchen capability. The goal is to create a menu that is both appealing and practical, supporting the restaurant’s concept and brand while maximizing profitability. This process includes testing recipes, pricing items appropriately, and updating offerings regularly to reflect trends, customer preferences, and ingredient availability. Effective menu development helps attract customers, enhances their dining experience, and ensures the restaurant's success.