McLuhan

Marshall McLuhan was a media theorist who explored how different communication technologies influence society and human behavior. He believed that the medium through which information is transmitted shapes our perceptions and social structures more profoundly than the content itself. For example, the printing press, radio, or the internet each change how we think, interact, and organize our lives. McLuhan famously summarized this idea with phrases like "the medium is the message," meaning that the way we receive information impacts us just as much as the information itself. His work helps us understand the deep effects of media on culture.