McDonald's Corp v. Hot Wheels (case)

McDonald's Corp v. Hot Wheels was a legal case where McDonald's, the fast-food giant, sued Hot Wheels, a toy company, over the use of a similar logo and branding that McDonald's claimed could confuse customers. The case focused on trademark rights and the protection of brand identity. McDonald's argued that the similarities could lead to misunderstanding among consumers about the source of the products. Ultimately, the court had to decide whether Hot Wheels' branding violated McDonald's trademark, which impacts how companies protect their distinctive branding from potential infringement by others.