mass society

Mass society refers to a social structure characterized by large, homogeneous groups connected through mass media, technology, and shared consumption. In this environment, individual identities and community bonds often become less prominent as people integrate into wider, impersonal networks. This can lead to a sense of standardization, conformity, and decreased social differentiation, impacting traditional social roles and personal connections. Mass society emerged with industrialization and modern communication, influencing culture, politics, and social interactions by creating a more interconnected, yet often more impersonal, societal fabric.