MarTech

MarTech, short for Marketing Technology, refers to the tools and software that help businesses plan, execute, and analyze their marketing efforts. It includes platforms for managing customer contacts, creating advertisements, tracking website visitors, and analyzing data to understand customer behavior. By integrating these technologies, companies can deliver more personalized experiences, improve marketing efficiency, and make data-driven decisions. Essentially, MarTech streamlines marketing processes and enhances effectiveness through technology solutions tailored to meet modern advertising and customer engagement needs.