
Marketplace model
A marketplace model is a platform that connects buyers and sellers, allowing them to conduct transactions without owning the products or services being sold. Think of it like an online shopping mall, where various vendors set up shops and offer their goods, while customers browse and make purchases. The marketplace typically facilitates payments, offers customer support, and might take a commission from sales. Common examples include eBay, Amazon, and Etsy, where diverse items are available from multiple sellers, providing consumers a wide range of choices in one convenient location.