Market Entry Strategy

A market entry strategy is a plan for how a business will start selling its products or services in a new country. This involves researching the local market to understand customer preferences, competition, and regulations. Companies decide on methods like exporting, partnering with local firms, or setting up subsidiaries based on their goals and resources. A well-thought-out entry strategy helps minimize risks and maximize chances for success in the new market, ensuring that the business can effectively reach and satisfy local customers.