Jean-Claude Larreche

Jean-Claude Larreche is a notable figure in the field of management and marketing, recognized for his contributions to understanding consumer behavior and strategic marketing. He served as a professor at the INSEAD business school and has published extensively on topics like decision-making and marketing strategies. His work emphasizes the importance of psychological and emotional factors in consumer choices, offering insights that help businesses effectively engage with their customers. Larreche's ideas have influenced both academic research and practical applications in marketing, making him a significant voice in modern business thought.