market accessibility

Market accessibility refers to how easily businesses and consumers can reach and engage with each other within a marketplace. It involves factors like transportation, infrastructure, regulations, and technology that can either facilitate or hinder the ability to buy and sell goods or services. High market accessibility means fewer barriers, allowing products to be distributed broadly and consumers to access a wide range of options efficiently. Conversely, limited accessibility can restrict market participation, increase costs, and reduce opportunities for growth. Overall, market accessibility impacts the efficiency and inclusiveness of economic exchanges.