Made to Stick

"Made to Stick" is a book that explores why some ideas spread and stick in people's minds while others fade away. The authors, Chip and Dan Heath, identify six key qualities that make ideas memorable: Simple,Unexpected, Concrete, Credible, Emotional, and Stories (SUCCESs). They provide practical strategies for crafting messages that are clear, engaging, and impactful. The concept is useful for anyone wanting to communicate more effectively, whether in marketing, education, or everyday life, by creating ideas that resonate deeply and are remembered long-term.