Locke and Latham

Locke and Latham are psychologists known for their work on goal-setting theory. They found that setting specific, challenging goals leads to higher motivation and better performance. People are more likely to succeed when goals are clear, measurable, and appropriately difficult, as this directs focus, effort, and persistence. Feedback also helps individuals adjust their efforts and stay motivated. Their research emphasizes that well-defined goals, combined with commitment and feedback, are key drivers of achievement and productivity in various settings, including workplaces and personal development.