Local citations and directory listings

Local citations and directory listings refer to mentions of a business online, usually including its name, address, and phone number (NAP). Local citations appear on websites, social media, and search engines, while directory listings are entries in online directories like Yelp or Yellow Pages. These citations help businesses improve their visibility in local search results, connect with customers, and establish credibility. Accurate and consistent citations across various platforms can enhance a business’s online presence and reputation, making it easier for potential customers to find and contact them.