live shopping

Live shopping is an interactive online shopping experience that combines e-commerce with real-time video streaming. During a live shopping event, hosts showcase products, demonstrate their use, and engage with viewers through live chats. Consumers can ask questions and make purchases instantly while watching. This format enhances the shopping experience by creating a sense of urgency and community, often featuring exclusive offers or limited-time deals. Popular on social media platforms, live shopping leverages influencers and brands to connect with audiences, making shopping more dynamic and engaging.