List Building

List building in email marketing refers to the process of gathering and organizing a group of email addresses from people interested in your products, services, or content. This is typically done through methods like sign-up forms on websites, social media promotions, or special offers. The goal is to create a list of subscribers who have opted in to receive updates, newsletters, or promotions from you. A well-maintained email list allows businesses to communicate directly with their audience, foster relationships, and encourage engagement, ultimately driving sales and brand loyalty.