
Lawrence Venuti
Lawrence Venuti is a scholar and translator renowned for his focus on translation ethics and practices. He criticizes the idea that translations should be invisible or seamless, arguing instead that translations should reflect the original’s cultural and linguistic identity. Venuti advocates for “foreignization”—retaining elements that highlight the source culture—rather than “domestication,” which makes translations feel local and familiar. His work encourages translators to preserve the original’s uniqueness, fostering cross-cultural understanding and resisting cultural erasure. Overall, Venuti’s ideas challenge traditional notions of translation, emphasizing transparency and cultural integrity.