Kotler's Principles (Philip Kotler)

Philip Kotler's Principles emphasize understanding customer needs and creating value through strategic marketing. They focus on identifying target audiences, developing tailored offerings, and building strong relationships. He advocates for good research, clear positioning, and ethical practices to meet market demands effectively. By aligning products, pricing, promotion, and distribution—known as the marketing mix—businesses can enhance customer satisfaction and achieve sustainable growth. These principles serve as a foundation for making thoughtful, customer-centered marketing decisions that benefit both companies and consumers.