Kotler's Five Forces

Kotler's Five Forces is a framework used to analyze the competitive environment of an industry. The five forces include: 1. **Competitive Rivalry**: The intensity of competition among existing companies. 2. **Threat of New Entrants**: The likelihood that new companies will enter the market. 3. **Bargaining Power of Suppliers**: How much influence suppliers have over prices and terms. 4. **Bargaining Power of Buyers**: The influence customers have on pricing and quality. 5. **Threat of Substitute Products**: The risk of customers finding alternative solutions. Understanding these forces helps businesses devise strategies to improve their market position.