Kenya Tourism Board

The Kenya Tourism Board (KTB) is a government agency responsible for promoting Kenya as a top travel destination. Its main goal is to attract visitors by showcasing the country's diverse attractions such as wildlife safaris, beaches, and cultural heritage. KTB develops marketing campaigns, coordinates tourism initiatives, and works with industry stakeholders to boost tourism growth and sustainability. By doing so, it helps generate revenue, create jobs, and support local communities while ensuring visitors experience Kenya’s rich natural and cultural offerings responsibly.