Katz's Attitude Theory

Katz's Attitude Theory suggests that people hold attitudes for specific reasons, which can be grouped into four main functions: knowledge, adaptability, self-expression, and social identity. The knowledge function helps individuals understand their environment and predict outcomes. The adaptability function allows people to maintain social acceptance and avoid negative experiences. The self-expression function reflects personal values and beliefs, while the social identity function fosters a sense of belonging within groups. Together, these functions explain why attitudes are formed and how they help people navigate their social world effectively.