Katherine N. Lemon

Katherine N. Lemon is a respected scholar and professor who specializes in marketing, customer behavior, and brand management. Her research often focuses on how companies can build stronger relationships with their customers through service quality, customer experience, and brand loyalty. She emphasizes the importance of understanding customer needs and delivering value to foster long-term trust and engagement. Lemon has contributed to both academic knowledge and practical strategies for businesses looking to improve customer satisfaction and competitive advantage.