JWT's "The Man in the Glass" campaign

JWT's "The Man in the Glass" campaign uses the metaphor of a mirror to emphasize personal integrity and self-awareness. It encourages individuals to reflect on their actions and stay true to their values, as the person they see in the mirror is their permanent companion. The campaign highlights that honest self-assessment and integrity matter most, especially when no one else is watching. Overall, it promotes accountability, authenticity, and the importance of maintaining one’s moral character regardless of external circumstances.