Journal of Behavioral Finance

The *Journal of Behavioral Finance* is a scholarly publication that explores how human emotions, biases, and social factors influence financial decision-making and markets. It combines insights from psychology and economics to understand why investors often make irrational choices, how these behaviors impact asset prices, and ways to improve financial strategies. The journal aims to advance knowledge of the psychological elements behind financial behavior, providing valuable research for academics, professionals, and anyone interested in understanding the human side of finance.