Joseph B. Walther

Joseph B. Walther is a prominent communication scholar known for his work on computer-mediated communication (CMC), which explores how people interact through digital platforms like email and social media. He is best known for proposing the Social Information Processing Theory, which suggests that individuals can develop meaningful relationships online, despite the lack of physical cues. Walther's research has significantly contributed to our understanding of how technology affects human interaction and relationships, highlighting both the opportunities and challenges of communicating in digital environments. His work has implications for social behavior, psychology, and online communication practices.