John Yudkin

John Yudkin was a British scientist and nutritionist known for his research on sugar and its impact on health. In the 1970s, he argued that excessive sugar consumption contributes to obesity, heart disease, and other health issues, challenging the prevailing focus on fats. His influential book, *Pure, White, and Deadly*, highlighted the dangers of sugar, though his ideas were initially met with resistance. Today, Yudkin is recognized for emphasizing the importance of reducing added sugar in diets to promote better health.