Jim Collins - Business consultant, author of "Good to Great," and lecturer

Jim Collins is a renowned business consultant, author, and lecturer best known for his book "Good to Great." In this influential work, he explores why some companies make the leap from being average to outstanding, identifying key factors that drive sustained success. Collins emphasizes the importance of leadership, company culture, and disciplined decision-making. His research includes studying various successful companies and extracting valuable insights to help organizations improve their performance. Through his writings and talks, he motivates leaders to adopt principles that can lead to lasting excellence in business.