Great by Choice

"Great by Choice," a book by Jim Collins, explores what distinguishes consistently successful companies during turbulent times. It emphasizes that success isn’t just about luck or quick innovation but about disciplined leadership, focusing on core values, and disciplined experimentation. The book introduces concepts like "10Xers"—leaders who outperform their competitors significantly—by maintaining a steady, deliberate approach even amid chaos. Key ideas include the importance of “Fanatic Discipline,” “Core Values,” and “Bullets” (small, strategic experiments). Overall, it shows that sustained success is achieved through disciplined, deliberate actions rather than reactive or reckless practices.