Jerome McCarthy

Jerome McCarthy was a marketing expert best known for developing the "4 Ps" of marketing: Product, Price, Place, and Promotion. These are key elements that businesses use to create effective marketing strategies, helping them understand what to offer, how much to charge, where to sell, and how to attract customers. McCarthy’s framework simplifies complex marketing decisions into manageable categories, making it easier for companies to plan and execute their marketing efforts successfully. His work has had a lasting impact on marketing theory and practice, providing a foundational model used worldwide by marketers and students alike.