Jeff Sauro (Quantitative research)

Jeff Sauro is a researcher and expert in quantitative research, focusing on understanding how people interact with digital products like websites and apps. He specializes in measuring user experience through data, such as surveys and analytics, to identify what works well and what needs improvement. His work helps businesses make informed decisions to enhance user satisfaction and engagement. Sauro also develops methods and tools to accurately evaluate usability, making complex data understandable for teams aiming to create better digital experiences.