Jeff Hiatt

Jeff Hiatt is the founder of Prosci, a company specializing in change management research and training. He developed the ADKAR model, a framework that helps organizations manage individual change effectively. The model emphasizes five stages—Awareness, Desire, Knowledge, Ability, and Reinforcement—to guide people through change processes smoothly. Hiatt’s work provides organizations with tools to minimize resistance, improve adoption, and ensure successful implementation of new initiatives, making change less disruptive and more sustainable. His contributions are widely recognized and used in businesses worldwide to facilitate successful organizational transformations.