Japan National Tourism Organization

The Japan National Tourism Organization (JNTO) is a government branch responsible for promoting Japan as a travel destination. It provides information about Japanese culture, attractions, travel tips, and events to attract tourists from around the world. JNTO works to boost tourism, support travelers, and improve Japan’s global image. It also collaborates with travel agencies, media, and industry partners to make visiting Japan enjoyable and accessible. Essentially, JNTO acts as the official resource and ambassador to encourage more people to experience Japan’s unique sights and experiences.