Jake Burton Carpenter

Jake Burton Carpenter was an American entrepreneur who founded Burton Snowboards, a leading company in the snowboarding industry. He is widely credited with popularizing snowboarding as a mainstream sport, helping it grow from a niche activity to an Olympic event. His innovations in snowboard design and dedication to the sport’s community helped establish snowboarding as a respected and influential winter sport. Burton's leadership and passion significantly shaped the industry, making snowboarding accessible and appealing to millions worldwide. He passed away in 2018, leaving a lasting legacy in winter sports and outdoor recreation.