Burton Snowboards (company)

Burton Snowboards is a leading company in the snowboarding industry, known for designing and manufacturing snowboards, boots, bindings, and apparel. Founded in 1977 by Jake Burton Carpenter, the brand played a crucial role in popularizing snowboarding as a mainstream sport. Burton emphasizes innovation and quality, often introducing new technologies that enhance performance on snow. The company also advocates for the sport through events, sponsorships, and environmental initiatives. With a strong presence in both retail and online marketplaces, Burton caters to snowboarders of all levels, from beginners to professionals.