J. Walter Thompson (JWT)

J. Walter Thompson (JWT) is a historic advertising agency founded in 1864, known for creating and managing advertising campaigns for major brands. It played a pivotal role in shaping modern advertising by developing innovative marketing strategies and branding techniques. JWT operates globally, helping companies connect with their audiences through creative, targeted advertising across various media. Over its long history, it has been recognized for its contributions to brand building, storytelling, and consumer engagement, making it one of the most influential names in the advertising industry.