ITA (Immersive Technology Alliance)

The Immersive Technology Alliance (ITA) is a professional organization that supports and promotes advancements in immersive technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR). It brings together industry leaders, developers, and researchers to share knowledge, set standards, and foster innovation. The ITA aims to accelerate the growth of these technologies across various sectors such as entertainment, education, healthcare, and more, ensuring they develop in a way that benefits both creators and users. Think of it as a collaborative community working to shape the future of immersive digital experiences.